Updated: Feb 6, 2019
Picture this: Your brand positioned in such a way that the recipient is reminded of you every time they set off on a camping adventure, star gazing, enjoying the outdoors ... What a brilliant way to keep your brand top of mind, in a positive light and build brand loyalty.
Camping is gaining in popularity. A widening audience is expressing interest in camping in all it's various forms. A healthy, exhilarating, affordable escape from the daily grind. From roughing it in the wilderness to glamping in decked out yurts, camping is appealing to people of all ages and backgrounds are taking part.
The 2018 North American Camping Report suggests that camping is rising in popularity across Canada & the United States. Here are a few highlights that we found relevant from the latest report:
More than 6 million new North American households have started camping since 2014.
The lifestyle has taken hold in these new campers – the number of campers who camp three times or more each year has increased by 64 percent since 2014.
Campers of all ages are seeking recreational activities on and off the campground, showcasing that camping and outdoor recreation may be melding into a singular activity.
In 2017 alone, there has been an increase of 2.6 million camper households with representation among all ethnicities.
Also, Millennials and Gen Xers make up three-quarters of all campers, with Millennials alone accounting for 40%.
While most campers have children at 52%, 48% of campers camp without kids.
59% of campers stay within 100 miles of home.