Updated: Feb 18, 2019
Give the gift of warmth and comfort this season with your next meaningful merchandise campaign. According to the 2018 Trend Report from Canadian Cottage Life, Millennials are in the market for cottages (along with their parents). With the price of homes in Canada's major cities being at a premium new home owners and boomers a like are looking to the fringes for their homes. It's more than high priced homes that attracts Canadians to the cottage life in all seasons, it's the feeling of escape. There is a certain level of calm and relaxation that comes over a person when they step inside a cozy cabin or a snowy chalet. It's the weekend, snow is gently falling, the fire is blazing, a hot toddy and good book in hand - ah, what a feeling.
Be the icing on the cake, the warmth and comfort of a good blanket, or the support of a great throw pillow. What story does this tell for your brand?