Updated: Feb 8, 2019
Each year we witness some stand out trends in the realm of promotional products. In this article we will reflect on 2018's highs and lows and predict a few of the trends we expect to see in the year to come.
When we think trends of 2018 we think: copper, succulents, succulents, succulents, llamas, canvas, the return of all things beige and bronze hardware, organic materials and simplicity. These general aesthetic trends do inform the world of promotional products but they tend to run a little deeper than surface level. What they tell us is that consumers are pickier than ever about materials, design, origins, economy and function.
Here are some predictions for 2019 based on last year's patterns and projections for what's to come.
Provide Value or get left Behind
It is no longer enough that your promotional product is free, consumers will either leave it behind, or throw it out if it doesn't provide some kind of value or use. The minimalist, less is more ethos is alive and well and it does influence consumer behaviour. We advise our clients to consider products that are useful. If you don't want your promotional piece to become clutter make function a priority. I think we can thank Marie Kondo for trash cans and thrift shops full of productional products that don't provide value.
Make it look & feel good
As we just suggested, function is important to consumers, but it's not quite enough, you have to make function look good. Pairing design & function is important to a successful promotional campaign. Place two items of equal value and purpose next to each other and the one that looks good will obviously be the winner. The good news is: good design doesn't cost you any more. The options for decoration and customization are endless these days, which doesn't help your case - but that's where we come in. Consider your audience first, and your brand second. How do you want to express yourself? Can you achieve your goals through some of the current styles? Two simple elements to consider when designing your next product campaign are colour and texture.
Bright Colours Living Coral was named 2019's colour of the year by Pantone. This bright, bold, lively colour sets a tone of energy, positivity, excitement, exuberance and we love it. Pantone's colour of the year has and will continue to influence product development and purchasing decisions for the past two decades. We expect to see big, bright pops of colour this year.
Raw Textures From soft touch pens to matte rubber boots to burlap or rough canvas totes, consumers of late love diversity in texture. Burlap came back with a vengeance in 2018, and while we don't stand behind this rustic look 100%, we are taking note of what this trend means. Burlap has an organic, raw, simple vibe that we foresee consumers continuing to enjoy and seek out into the year ahead. When you can, go with a texture that stands out from the ordinary. A fabric or material that is raw, natural, sustainable and has an "organic" look and feel to it is the way to go. Consider cork, copper, jute, leather, metal, wood grain and other beautiful materials and textures this year.